Austin Texas and The World

Business Meets Science

Modern Technology, Natural Processes, Ancient Wisdoms

Recent Solutions That Made a Difference

Digital Acquisition Wasn't Enough

We're seeing more domestic clients who started their companies thinking digital acquisition alone would satisfy their growth goals...but come to us needing to learn  other channels as well, identify & locate their target markets, and optimize a marketing mix for Return on Investment. Increasing efficiency in all channels, we're optimizing marketing spend by integrating modern tools with the best proven practices, even if they're old. We're customer acquisition experts, and we use every channel available.

The Value of Data

The value of data is in its content. Mass quantities of low-content data is commonly recognized as a commodity, where price is the only differentiator from all the other numbers out there. We're finding meaning our clients' data, providing trustworthy knowledge that guides long-term planning. And, if there's little information there, we structure and gather data through testing and the scientific method that speaks with confidence. 

Art & Science Integrated

Creative advertising Agencies across the globe are finally awakening to the insights that high-content data can provide...but many data scientists are not understanding the kinds of input needed to persuade with specific and non-verbal cues. Our successes in this arena go back decades, benefiting from both qualitative and quantitative insights that measured data provides. Creativity in developing measures, understanding their meaning, and applying their lessons to consumer interactions are foundational aspects of our skill set. Technology and creativity add up to better Quality than either can yield alone. Our clients realize a quantum leap in understanding through this realization.

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You can benefit from decades' experience by talking with us at Lazarus Group. 

The Lazarus Group, LLC